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Web Analytics Manager
Agency Sales/Marketing


Posted: 11/11/2017

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Job Snapshot
CATEGORY: Agency Sales/Marketing LOCATION: US-TN-Nashville
POSTING ID: 2425/1356/10952 EMPLOYEE TYPE: Full-Time
EXPERIENCE: Not Specified
Job Description

Direct General Insurance,, is currently hiring for a Web Analytics Manager for our growing marketing team in Nashville, TN.  The ideal candidate will be proficienct with implementing a web analytics tools such as Google Analytics and Adobe Analytics to gain insight of our marketing efforts.  This is a HOT need for our company and we are ready to interview/hire immediately.  Please APPLY accordingly.

Primary Purpose:

Develop and execute the web analytics strategy for Direct General and National General's business-to-consumer insurance brands.

Essential Duties and Responsibilities:

Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

  • Responsible for day to day management of website analytics and analytics data integrity
  • Work with management to develop business cases and the necessary coding requirements needed to measure the effectiveness of initiatives, projects, campaigns or programs
  • Manage all department analytic requests including: digital marketing performance, consumer behavior, site conversions and purchase funnels
  • Understand and communicate clear verbal and written explanations of performance metrics to leadership
  • Continuously identify opportunities to modify reporting and analytic strategies to better meet the needs of the business
  • Develop and maintain SDR (Solution Design Reference) document for web properties
  • Test the implementation of web analytics and report issues
  • Work with vendor on a need-basis to resolve issues or identify solutions
  • Manage additional web analyst

Minimum Skills and Competencies:

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Bachelor's Degree or in-lieu of degree equivalent education, training and work-related experience
  • 5 years of post-degree experience
  • Proficiency and experience with implementing a web analytics tools such as Google Analytics and Adobe Analytics
  • Highly proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint)
  • Must possess effective verbal and written communication skills
  • Excellent interpersonal skills with the ability to establish working relationships with individuals at varying levels within the organization
  • Demonstrate strong business knowledge
  • Demonstrates strong problem solving skills with ability to identify and execute solutions
  • Ability to build and provide executive-level presentations

Desired Skills:

  • Experience with a web tag manager: Google Tag Manager, DTM, Tealium, a plus
  • Experience with advanced analytics & segmentation tools: SQL, Alterian, SAS, a plus
  • HTML and JavaScript knowledge a plus
  • Experience with Sitecore 8.X analytics
Job Requirements

About National General Holdings:

National General Holdings Corp. is headquartered in New York City. National General traces its roots to 1939, has a financial strength rating of A- (excellent) from A.M. Best, and provides personal and commercial automobile, homeowners, umbrella, recreational vehicle, motorcycle, supplemental health, and other niche insurance products. We are a specialty personal lines insurance holding company. Through our subsidiaries, we provide a variety of insurance products, including personal and commercial automobile, homeowners, umbrella, recreational vehicle, supplemental health, lender-placed and other niche insurance products.

National General is a fast paced, dynamic, and entrepreneurial organization. Our team members live by and exemplify what we call the 4Es. At National General, we are Energized, Engaged, Empowered, and we Execute every day in order to provide an exceptional experience for our customers! We are passionate about our organization and the value that we add every day. A successful candidate with National General will embody the 4Es. Our team is poised to outperform the competition. We are National General Insurance and with us you can be extraordinary! Come join our team!

Companies and Partners

Direct General Auto & Life, Personal Express Insurance, Century-National Insurance, ABC Insurance Agencies, NatGen Preferred, NatGen Premier, Seattle Specialty, National General Lender Services, ARS, RAC Insurance Partners, Mountain Valley Indemnity, New Jersey Skylands, Adirondack Insurance Exchange, VelaPoint, Quotit, HealthCompare, AHCP, NHIC, Healthcare Solutions Team, North Star Marketing, Euro Accident.

In addition to a phenomenal career opportunity, National General Insurance offers an excellent benefits package including:

• Paid Training
• Medical, Dental, Vision benefits
• Wellness Programs
• Life and Short/Long Term Disability Insurance
• 401k w/ Company Match
• Company Paid Holidays & Generous Time-off policy
• Employee Discount Program
• Career Advancement and Development Opportunities
• On-site Healthcare Clinic (Winston-Salem and Cleveland offices)
• On-site Fitness Center (Cleveland and Dallas offices)
• Subsidized parking (Cleveland office)

National General Holdings Corp. is an Equal Opportunity (EO) employer - Veterans/Disabled and other protected categories. All qualified applicants will receive consideration for employment regardless of any characteristic protected by law. Candidates must possess authorization to work in the United States, as it is not our practice to sponsor individuals for work visas.

In the event you need assistance or accommodation in completing your online application, please contact NGIC main office by phone at (336) 435-2000.